P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,instance(사례)분석,swot,stp,4p
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Download : P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx
설명
P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,instance(사례)분석,swot,stp,4p
P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,instance(사례)분석,swot,stp,4p
P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p , P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p경영경제레포트 , P&G SK II bbq 브랜드마케팅 서비스마케팅 글로벌경영 사례 swot stp p
Download : P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx( 27 )
순서
레포트/경영경제
_SLIDE_1_
Strategic Management
Case Study
P&G Japan, SK-II
_SLIDE_2_
Contents
Case Summary (P&G Japan)
-Introduction of P&G
-Failure and Success
-Globalization and Suggestion
Korean Case : BBQ
-Introduction of BBQ
-Strategy in globalization
-Recommendation
Q&A
_SLIDE_3_
About P&G
P&G’s Global Strategy
Overseas Division(1984) drove rapid expansion
Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sa...
_SLIDE_1_
Strategic Management
Case Study
P&G Japan, SK-II
_SLIDE_2_
Contents
Case Summary (P&G Japan)
-Introduction of P&G
-Failure and Success
-Globalization and Suggestion
Korean Case : BBQ
-Introduction of BBQ
-Strategy in globalization
-Recommendation
Q&A
_SLIDE_3_
About P&G
P&G’s Global Strategy
Overseas Division(1984) drove rapid expansion
Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sales in 1980
Country General manager(GM) : each counter runs by expertise of local market
Problems
1. Cost limits profits: local product development costs
2. Delay of release new product
Founded in 1837 by Proctor and Gamble
Product: Consumer Goods ( detergents, diaper)
Introduction of P&G
_SLIDE_4_
Early 90’s:
Eroding Performance
1985:
Developing Program
1989:
Market Expansion
1. Entering Japan Market
& Accumulated Loss
2. “Ichidai Hiyaku”
: the developing program…(To be continued )
P&G,SK,II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례,swot,stp,p,경영경제,레포트
다.
